Adventure Sports Culture

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on-trend digital marketing - fashionable man wearing trilby reading a magazine

Food For Thought #1 – Staying On-Trend With Digital Marketing

This is a new feature for the blog. I am hoping it will act as a sounding board for some of my more controversial, personal opinions about the current state of play in digital marketing. I have a problem with the term ‘on-trend’. I find the phrase repulsive, a...

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