Search Engine People

Search Engine People: A Catch Up

Over the past few months I penned a couple articles for a great digital marketing blog called Search Engine People. I thought it about time I shared them over here, just in case anybody stumbling through the dark, slimy alleys of the internet happens across them here first.   The Real Cost Of Adwords The first article – The Real…

Woman with arm flexed and computer - caption reads - we can blog it

The Resurrection Of The Blog – Who Survived The Great Cull of ‘08

In  2008 tech luminaries such as Wired Magazine began posting articles proclaiming the death of the blog. The gargantuan Huff Post and Buzz Feed were just beginning their infamous rise to power and the rhetoric at the time was deeply rooted in negativity; nobody could quite fathom how smaller blogs might compete with the new, all powerful ‘super’ blogs taking…

Penguin On Ice With Red Face | Yoast Post Penguin

Yoast Post Penguin 2.0 – Long-Tail Keyword Issues

If you own a WordPress blog or have a website that is powered by WordPress, you will no doubt have come across the Yoast SEO plugin. If you use the plugin regularly to optimise blog posts you too may have considered that it’s relevance and effectiveness could be waning after the Google Penguin algorithm update. I have used Yoast as…

pink video images on black background, when blue dogs smile

Video Content Inspiration #2

Making entertaining and engaging video content is one of the hardest parts of being successful at online marketing. Ignore its potency at your peril! If you are small business, start-up or somebody trying to get your voice heard online then you need to think about video as the most important medium for getting your message out there. Unfortunately, video is…